What I Learned At Tonight's Book Event

I did an event tonight with two other authors: Caro Soles and Rick Blechta.  This was my first multi-author event and I was lucky to be paired with two established writers.


Caro Soles has written and edited a number of mysteries, such as A Tangled Boy, Drag Queen in the Court of Death, Blood on the Holly; plus fantasy and other works.  http://www.carosoles.com/


Rick Blechta is the author of several mysteries, including The Lark Ascending, Cemetery of the Nameless, and A Case of You.  http://www.rickblechta.com/


So, these two know the ropes about events and readings and signings.  I learned a thing or two from a couple of seasoned pros.


1.  When it comes to reading from your own book, you can read any part; you need not begin at page one.


2.  Unless you're good at doing voices, select a passge that doesn't contain a lot of dialogue.


3.  If doing events with other authors, don't be shy about shamelessly promoting them - give them a shout out... it's pay itself back :)


4.  It may be worthwhile to get someone to read with you (i.e. if the passage has a lot of dialogue).


5.  Not all bookstores are created equally.  Authors will tell you - based on their own experiences - which stores do more to promote you and to publicize the event.


6.  When doing a reading, don't be afraid to skip parts.  Some words, sentences or paragraphs sound fine when you read silently, when it's just in your head, but don't work as well with a live audience.


So, there you go.  The bottom line - if you're a new author - is BE A SPONGE!  Soak up all the tidbits and advice established authors offer.  You never know what's going to work, but it's sure nice learning from those with experience.

MIA and trudging along...

Hey there,


I've been MIA the last little while.  A combination of busy as hell at my full-time job (college prof... midterms...yikes) and doing book events (or planning book events) when I can.


Long before I was published, a writer acquaintance said the real work comes after the writing.  She meant all the promo stuff and all the effort that entails.  I'm not complaining, but I now get what she meant! 


The events themselves are usually fun and it's nice to talk to people about my book, about writing and so on.  The only bummer is if an event doesn't draw a crowd... but I guess that will happen at times - despite efforts to publicize the reading or whatever it is.


One thing I hadn't really expected is how hard and how easy it is to arrange an event, whether a library or a retail venue.  In some cases, it's all arranged in minutes via an email or two.  Date, time, place - poof!  Done!  See you soon.  In other cases, it's a series of calls, emails and faxes (who faxes anymore???) and a week or two before things get confirmed (or not).  I wish there were a recipe for this!


The one thing I am finding helpful and very supportive is local media, whether print or televised.  Community papers seem glad to cover events in their neighbourhoods, and local cable channels are eager to meet with you as well.


All in all, this has been one heck of a learning curve!

Libraries are your friends!

Hey there fellow authors and aspiring writers!

One thing I have seen little of (actually, almost nothing of) around the blogosphere is the topic of libraries.

As an author, I love libraries!

Now, writers out there may be saying: "But wait, why do you love libraries? People borrow your book for free. Wouldn't you prefer that people bought it rather than borrowed it? Don't you miss out on all those royalties?"

Hopefully lots of people borrow it!

Libraries are good to authors in three specific ways:

1. They usually promote new books, new authors, new titles. They often have newsletters offering blurbs on recent acquisitions. They frequently set up display tables with "new" books or "this just in," or they will sometimes set up a table by "Canadian authors" or other themes.

Unless you have a BIG budget, it would be next to impossible to get that kind of prominent display and/or publicity from the big chain bookstores.

Your book can and will get noticed because of any of these types of library promotion. For example, the Toronto library system ordered 14 copies of "Blood and Groom" and there are 33 holds placed already on returning copies. The Ottawa library system has ordered 7 copies of my book, as as of this morning, there are 24 holds placed on returning copies.

2. Okay, so you're not making huge royalties from each borrower, but the library users can spread word of mouth. People may notice them reading your book on the bus, or may see them reading your book during the lunch break. They may tell a couple of friends (or,hopefully many friends) about it ... and maybe some of those people will go out and buy a copy... When you're a new author, your main concern should be on getting an audience, building a readership, generating a buzz...

3. Libraries LOVE events: author meet & greet, readings, panel discussions, etc. Authors are generally welcome to bring books for sale and signing at such events. So, again, there's potential for word or mouth; there is an opportunity to build your audience; you might sell some books, and... I can't see any disadvantages.

As a new author, I am getting mixed responses from bookstores about having events. Some welcome the idea, but would prefer to wait until I have a second book out; some are more interested in having events with 2 or 3 authors. I can understand all this; it makes perfect sense as they're in business to sell books, and new authors might not be much of a "draw"... yet!

So, for now, I will keep plugging away at both, but I fully intend to spend just as much time promoting at libraries as I do with retailers.

Cheers and Merry Christmas!

Jill (and Sasha)