Language grow and morphs and changes, over both time and place. And then of course, slang gives language a kick or a boost, depending on your point of view. New words are added to English via science and technology and as a result of globalization. And then there are words that evolve - either with a new use or a new meaning - as a result of being cute, or as part of industry jargon, or because of advertisers.
A recent piece in the New York Times talked about verbs being recast as nouns.
Take the word "ride" for example. It's a verb, an action word. Over time, "ride" has morphed into a noun. Example: "Dave has a new car. It's a really cool ride. His new ride cost $30K. He took me for a ride in his new ride."
And then there's "read" - and all you fellow writers and bookworms out there are certainly familiar with it. Example: "Have you read the new Stephen King novel? It's a great read. This read was so compelling that I read it all night!"
Just think for a minute about a website familiar to many of you: GoodReads. The site isn't called GoodBooks or GoodNovels, but GoodReads.
I both love and hate nominalizations of verbs. The more annoying examples are in cases where a perfectly suitable noun already exists. The word "reveal" is a case in point.
Example: "At the end of the show, the magician will reveal his secrets! Don't miss out on the reveal!"
In the above case, why not use the word "revelation"?
As a writer, I'm happy to add new words to my toolbox, and I'm all in favour of taking artistic license. It also goes without saying that I enjoy seeing language being used creatively. However, in my opinion, many instances of verbs as nouns are a tad lazy or a tad sloppy. If you reach - really reach - for the right word, it's probably out there. But if it's not, then go ahead and use an invent!
Read the NY Times piece that inspired today's blog post: http://opinionator.blogs.nytimes.com/2013/03/30/those-irritating-verbs-as-nouns/